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Privacy Policy

Last Updated: July 26, 2026

At Heart River Vintage ("we," "us," or "our"), accessible from heartrivervintage.com (the "Site"), protecting your privacy and personal information is top priority. This Privacy Policy outlines how your personal information is collected, used, and shared when you visit, make a purchase, or interact with our Site.

1. Information We Collect

When you visit or make a purchase on the Site, we collect certain information necessary to process your orders and improve your browsing experience.

  • Order & Customer Information: When you make a purchase or attempt to make a purchase, we collect information including your name, billing address, shipping address, payment information (credit card numbers, processed securely via third-party processors), email address, and phone number.

  • Device & Usage Information: As you browse the Site, we automatically collect information about your device, including your IP address, web browser, time zone, and some of the cookies that are installed on your device. We also collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

  • Communication Data: If you sign up for our email newsletter, participate in live sales, or contact us directly via email, we collect your email address and any communications you send.

2. How We Use Your Information

We use the information we collect in the following ways:

  • Fulfilling Orders: To process and ship your purchases, send order confirmations, provide tracking details, and handle invoices or refunds.

  • Customer Communication: To respond to your questions, provide customer support, and send updates regarding your orders.

  • Marketing & Updates: With your explicit consent, to send you emails about new shop updates, vintage collection drops, live sales, or special promotions. You can unsubscribe from these emails at any time.

  • Site Optimization & Security: To screen our orders for potential risk or fraud, improve and optimize our Site layout and performance, and analyze how customers browse and interact with the Site.

3. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties. We only share your personal data with trusted third-party service providers to help us operate our business and serve you:

  • E-Commerce & Hosting Platform: Our store is hosted on Wix.com, which provides us with the online e-commerce platform to sell our products and services. Your data is stored securely through Wix’s data storage, databases, and general Wix applications.

  • Payment Processors: Payment transactions are handled through secure payment gateways (such as Wix Payments, Stripe, or PayPal). We do not store your raw credit card numbers or banking credentials.

  • Shipping Carriers: We share your shipping address and contact details with shipping carriers (such as USPS, UPS, or shipping platforms like Pirate Ship) strictly to fulfill and deliver your orders.

  • Legal Requirements: We may share your personal information to comply with applicable laws and regulations, respond to a subpoena or search warrant, or otherwise protect our rights.

4. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to help the Site function smoothly, remember your shopping cart items, and understand website traffic. You can choose to set your web browser to refuse cookies or to alert you when cookies are being sent. However, if you disable cookies, some parts of the Site may not function properly.

5. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information, subject to applicable record-keeping laws (such as tax compliance).

6. Your Rights

Depending on your location, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us at sarah@heartrivervintage.com.

7. Security

We take reasonable precautions and follow industry best practices to protect your personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. The "Last Updated" date at the top of this page will indicate when changes were made.

9. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a request regarding your data, please contact us at:

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